I work for a company that realizes the value of human capital. As a forward thinking company, Community Care College (CCC) has invested in employee personal branding. Before working for Community Care College I had never heard the term Personal Branding. The opportunity to work for a company that finds value in my personal brand is a blessing. Yes, Teresa Knox is a smart cookie. She knows that my personal brand reflects on the company, but there is a true interest in building people into their best self. Check out a piece of the schools personal branding pie HERE.
What is a personal brand?
According to about.com: Personal branding is the process of developing a “mark” that is created around your personal name or your career. You use this “mark” to express and communicate your skills, personality and values. The end goal is that the personal brand that you develop will build your reputation and help you to grow your network in a way that interests others. They will then seek you out for your knowledge and expertise.
Glenn Llopis describes personal branding in an article written for Forbes.com. Personal Branding much like social media, is about making a full-time commitment to the journey of defining yourself as a leader and how this will shape the manner in which you will serve others.
So you want to be a brand?
In an article that I read at Inc.com Jayson DeMers give a detailed explanation of the five steps he feels are your ticket to successful personal branding. Here are Jayson’s steps to follow when creating the brand that is YOU.
So if I were to add a step to the list above it would be:
Step 6: Work on you, be happy with who you are so that you can be proud of WHAT YOU ARE ADVERTISING.
When we think of personal branding we sometimes get caught up in the business side of things. There is a personal side to personal branding that we can not forget. That is the Who are You question. When adding the personality element to your brand you have to consider what you are advertising in everything you do. Remember it really doesn’t matter who you want to be unless you actively strive to change, what matters is who you are.
“People want to do business with other people, not with companies. Putting a strong personal brand on the frontline of your sales process can dramatically improve conversion rates.”
From the moment we first make a decision, we are advertising. What you ask. Us, Me, I, the who, in who are you. The caterpillar from Alice in Wonderland had a great question. Whoooo are Youuuu? This is a question that we probably ask ourselves often throughout our lives.
To know who you are, all you have to do pay attention. The decisions that we make, the clothes we wear, the way we work or play, these are all ways that we advertise who we are to the world. There is no value in a false self-image. I can try to be someone else all day long but the real me will find her way out.
So what makes up a person, how do we know who we are? This is a topic that I bring up regularly with my children. When my daughter is saying something that I may think is rude, I say, is that who you are. Her answer is always no, but the truth is yes, that is who she is. Those comments come from her brain, her feelings, and her frustration. You see it doesn’t matter who we want to be, or who we think we are. It matters who we are. I may not want to be the mom with a potty mouth but my want has not changed the fact that I am indeed a potty mouth.
When we take a closer look at ourselves think of the advertisements that you are sending out. Here is a list of advertisements that we send out daily:
- Social media posts
- Interactions with others
- Our clothes, shoes, accessories
- Where we work
- Who we hang out with
- EVERYTHING YOU DO AND SAY
If you step outside yourself and take a look at yourself from someone else’s perspective what do you see? Do you like who you are? What are you advertising? If you are looking to re-brand yourself check back next week for a follow-up on Personal Branding.
As the Department Head for a successful Surgical Technology program I have developed a true love for customer service. Identifying customers from every facet of life is my goal. I enjoy the challenge of converting negative feedback into positive opinions.
I went to school at Western Dakota Tech to become a Surgical Technologist in 2000 and became a Certified Surgical technologist in 2003. I am currently continuing my education at Community Care College in Tulsa, OK. I will graduate with an Associate of Occupational Science Degree in September 2015.
I am also the mother of 4 and a bonus who has been married for two decades. My family are my number one customers and improving the quality of service I provide them is a daily goal.
After graduation I plan to continue as the Department Head for Community Care College where I will utilize all the knowledge I have gained in my Degree courses.
What are you advertising?